 Agriculture
Turkey’s basic agricultural resources (including fertile soil, access to sufficient water, and varied climate) are vast, and offer considerable potential for expansion and development. Turkey has a vast agricultural area of over 27 million hectares, and big area being eadily available for organic farming. County has a very rich nature and unrealized potential in terms of its agricultural capacity. The lands has been low environmental degradation rich bio-diversty.
The geographic location (proximity and accessability to the world markets) together with favorable climate conditions suitable for different kinds of agri-products. The dynamic and competitive food industry, relatively low cost labor force makesTurkey a place of opportunity for Agriculture and Food industry. Such agricultural opportunities also exist in other neighboring countries, such as Georgia and some of Central Asian Republics.
Livestock and Fishery
Livestock is also an important component of the agriculture sector and Turkey has traditionally been an important supplier of live sheep, lamb and mutton to the Middle East. Due to import limitati ons, meat price are quite high inside country. Industrial scale livestock agriculture applications are supported developing yet remains an opportunity. Turkey is self-sufficient in milk products and milk production and processing industy is significant and groving very rapidly.
Turkey has a long coast line, and large number of freshwater bodies. Since 1990 fish farms were supported by the state and their numbers have grown since. However development of sustainable fishing and aquaculture has significant opportunity for development and accordingly investment.
Food Processing Industry:
Turkey has also attained to a huge agro-industry market containing dairy products, cereal and starch products, processed fruits and vegetables, edible oils, meat and meat products, sugary and etc. Robust agricultural sector has resulted in a strong agricultural machinery sector in Turkey. Turkey has significant resources and opportunities in food processing industry. Food machinery sector is very dynamic developing very rapidly not only to satisfy internal market but also exporting. There are many companies with various sizes, with internal and licenced know-how, which are capable of producing world class food processing, packaging machinery and systems. While significant opportunities to remain in existance in the production of specialist machinery and equipment in Turkey.
There are, some highly sophisticated state of the art food processing businesses in Turkey, that have ambitions to become global players, with long term vision and a holistic approach to developing and improving their supply chains. These businesses are excellent examples of what can be achieved, and what the potential for Turkey could be with the application of improved production and processing technologies, innovation and implementation of food safety and hygiene standards
In addition to these, considering the present structure and dynamics of internal market together with surrounding markets, Turkey remains to be one of the most promising production place for food industy applications. Opportunities are various including joint ventures for food manufacturing, developing and manufacturing innovative food products under licence as well as, utilizing country as a production of finished and or semi, finished products for surrounding markets, relativelt low cost food machinery
Growing Retail Food Market
Turkey’s retail food market is estimated as US$40 billion a year, continues to grow, and despite the traditional Turkish food purchasing patterns of buying fresh daily, industry sources expect that the volume of modern markets (i.e.: supermarkets and hypermarkets) are about 40% and estimated to reach 60% of Turkey’s retails sector by 2010. Turkey’s food service industry is also expanding rapidly as a result of investment in fast food establishments, young consumer eating habits and the growing tourism industry.
International products are becoming more widely accepted as levels of disposable income rise and large urban and young consumer populations are attracted to imported, branded products. There is a growing acceptance of processed foods and whilst this currently account for only 15 – 20% of food products in Turkey, this is set to rise. Most of the the major retailers chains, including Carrefour, Metro, Tesco, which have successfully established in Turkey are examples of foreign interest in the market. They are considering Turkey as an agresively developing market as well as being a strategic location to extend business in to surrounding markets. Despite recent acqusitions of chains, Turkish founded chains are such as Migros, BÝM, have quite a stake in the big chains market, yet small and medium size chains are mostly dominated by Turkish firms.
Tourism and Food Sector
The hotel sector is estimated to comprise about 25% of Turkey’s total food service sales. Modern fast food outlets, such as MacDonald’s, Burger King, Starbucks are located mainly in urban areas, and are seeing considerable growth against a background of the growing number of people working in a more fast paced and modernized work environment. The number of expatriates living in Turkey also continues to grow than this too will have an impact on the food service sector.
Opportunities in Food Sector
Opportunities agri-food industries serving Turkey and surrounding markets. Joint venturing and developing or manufacturing innovative and conventional food products under licence as well as acquisition of existing firms in product development / innovation creating many opportunities.
food supply chain technologies and management systems including safety,
hygiene, traceability, collaboration and provision of agri-food science and research across the food chain,
capacity building both at farm level and in manufacturing/ processing and supply chain, best practice in organic production technologies, best practice in integrated industrial farming in big lands- including seed development, fruit, vegatable, industrial seeds farming.
best practice in the livestock sector – including meat and dairy – in breeding, management (including animal welfare), nutrition and processing, Improvements in the fisheries and aquaculture sector – including science and research into sustainable technologies, management of fish stocks, breeding technologies for aquaculture as well as processing and value adding technologies, in application of Halal assurance systems to meet international standards, packaging and processing – innovative and new technologies, opportunities for joint
ventures/manufacture under license Advisory services and training which would help restructure and modernise Turkish agriculture |
